Planificación estratégica de marketing / (Registro nro. 11091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nam a2200277 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17722 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBNP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160805113446.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | 17722 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130215s2008 sp a | |||| 000 0 spa |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | |
| Assigning agency | |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BPMSU |
| Language of cataloging | spa |
| Transcribing agency | BPMSU |
| Description conventions | |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Dates associated with a name | |
| 245 10 - TITLE STATEMENT | |
| Title | Planificación estratégica de marketing / |
| Statement of responsibility, etc. | Antonio Muñoz Sánchez |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | John Wiley y Sons, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 p.: |
| Other physical details | |
| Dimensions | 23 cm |
| 337 ## - MEDIA TYPE | |
| Media type term | |
| Source | |
| 490 0# - SERIES STATEMENT | |
| Series statement | |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| General subdivision | PLANIFICAFICACION |
| Source of heading or term | |
| Form subdivision | |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| General subdivision | INNOVACIONES TECNOLÓGICAS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libros |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Host name | VMATEO |
| Access number | 10 |
| Compression information | 201608005 |
| Path | BPMSU |
| Electronic name | 0069 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública Metropolitana Salomé Ureña | Biblioteca Pública Metropolitana Salomé Ureña | 08/05/2016 | BPMET16080038 | 08/05/2016 | 08/05/2016 | Libros |