La publicidad : (Registro nro. 13820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01046nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBNP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211025082027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110225s2006 dr a 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBNP |
| Language of cataloging | spa |
| Transcribing agency | BPMSU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | C794p 2006 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cordero, Heddel |
| 245 13 - TITLE STATEMENT | |
| Title | La publicidad : |
| Remainder of title | el arte de convencer consumidores / |
| Statement of responsibility, etc. | Heddel Cordero. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Santo Domingo : |
| Name of publisher, distributor, etc. | Gente, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 201 p. ; |
| Dimensions | 22 cm. |
| Other physical details | |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice onomástico. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye datos biográficos del autor en las solapas de la cubierta. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye ¨La Jerga¨ o vocabulario publicitario: p. 145-192. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografía: p.193-195. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Inventariado, 2021/VM |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| General subdivision | Aspectos sociales |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Aptitud creadora en publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Posicionamiento (publicidad) |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administración en publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Campañas publicitarias |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promoción de ventas |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | VMateo V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección Dominicana | Biblioteca Pública Metropolitana Salomé Ureña | Biblioteca Pública Metropolitana Salomé Ureña | 10/25/2021 | BPMSU CD 659.1 C794p 2006 | BPMSU21100145 | 10/25/2021 | 10/25/2021 | Libros | |||||
| Dewey Decimal Classification | Colección Dominicana | Biblioteca Pública Metropolitana Salomé Ureña | Biblioteca Pública Metropolitana Salomé Ureña | 10/25/2021 | BPMSU CD 659.1 C794p 2006 | BPMSU21100146 | 10/25/2021 | 10/25/2021 | Libros | e.2 |