@book{10256,
	author = { Jacques Lambin, Jean  and Gallucci, Carlo M.},
	title = {Dirección de marketing :},
	publisher = {McGraw Hill, },
	year = {2008.},
	address = {México D.F. : },
	edition = {2ª ed.},
	note = {Incluye bibliografía e índice.}
}