@book{10298,
	author = {Stanton, William J. and Buskirk, Richard Hobart, and Mc Granw Hill},
	title = {Ventas : },
	publisher = { Graw-Hill, },
	year = {2005},
	address = { McSanta Fe de Bogotá :},
	edition = {9a. ed.},
	note = {Incluye índice.}
}