@book{11378,
	author = {Aubuchon, Norbert  and Rosas Sánchez, Rosa María },
	title = {Anatomía de la persuasión /},
	publisher = {McGraw-Hill,},
	year = {1999},
	address = {México : },
	note = {Traducción de: The anatomy of persuasion, 1st ed., 1997.}
}