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  <titleInfo>
    <title>Loyalty rules</title>
    <subTitle>how todays leaders build lasting relationships</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart> Reichheld, Frederick F.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">speech</genre>
  <originInfo>
    <place>
      <placeTerm type="text">Estsdos Unidos</placeTerm>
    </place>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">a d</languageTerm>
  </language>
  <physicalDescription>
    <extent>213 p. ; 23 cm. </extent>
  </physicalDescription>
  <note>Incluye índice</note>
  <note>Incluye datos biográficos del autor p.: 213</note>
  <subject>
    <topic>RELACIONES CON LOS CLIENTES</topic>
  </subject>
  <subject>
    <topic>LEALTAD DEL EMPLEADO</topic>
  </subject>
  <subject>
    <topic>LIDERAZGO</topic>
  </subject>
  <classification authority="ddc">658.812 R351L</classification>
  <identifier type="isbn">1578512050</identifier>
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    <recordContentSource authority="marcorg">BPMSU</recordContentSource>
    <recordCreationDate encoding="marc">160919</recordCreationDate>
    <recordChangeDate encoding="iso8601">20171113121024.0</recordChangeDate>
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