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  <titleInfo>
    <title>Mi vida en la publicidad y publicidad científica</title>
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  <name type="personal">
    <namePart>Hopkins, Claude C.</namePart>
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  <name type="personal">
    <namePart>Bernstein, S. R.</namePart>
    <namePart type="date">pról</namePart>
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  <name type="personal">
    <namePart>Dorfsman Figueroa, Isaac</namePart>
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    <place>
      <placeTerm type="text">México</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <form authority="marcform">electronic</form>
    <extent>251 p. ; 22 cm.</extent>
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  <note type="statement of responsibility">Claude C. Hopkins ; prólogo S. R. Bernstein ; traducción Isaac Dorfsman Figueroa</note>
  <classification authority="ddc">xxxxx xxxxx</classification>
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    <titleInfo>
      <title>Profesional de publicaciones</title>
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  <identifier type="isbn">9684228732</identifier>
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