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_aAaker, David A. _d |
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_aPlanificación estratégica de marketing / _cAntonio Muñoz Sánchez |
| 260 |
_aMadrid : _bJohn Wiley y Sons, _c2008 |
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_a 322 p.: _b _c23 cm |
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_aMERCADEO _xPLANIFICAFICACION _2 _v |
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